When learning how to choose your investments wisely, many investors opt to be a silent partner in a single or a group of hotels.
Being a silent partner has its rewards; few late nights or early mornings, not having to deal with irratable or irrational guests (or staff for that matter). Basically, it is seen as a easy, more lucrative way of investing. You could even get some nights in your hotel for free!
When I mention the above you start thinking of luxury hotels in the middle of a city or out in the countryside, each with room service, a restaurant and maybe even a spa. All of this is well and good but how many smart investors have thought about the other end of the spectrum?
I am referring to the phenominon of the hostel industry Not many people have thought of this sector. Not only has it been booming for the last 10 years with the number of hostels in most British cities doubleing in numbers, but the average hostel makes more money per square foot than many hotels.
This is down to many factors but most of all is the way the rooms are arranged; very simple with little or no amenities (the amenities are mostly shared and outside the rooms most of the time). This allows for more beds to be out into a room so thus making the room more profitable for the owner.
Take for example our friends at a Cardiff hostel The River House is owned by a brother and sister team who opened up in 2007. They have won numerous awards for their accommodation in Cardiff and they continue to strive to make it the best it can be. Their rooms range from a 2 bed private room (bathrooms are still shared with other guests) 4 bed mixed sex dorms, 6 bed mixed sex dorms and 4 bed female only dorms. Their prices range from £15 to £22 per person per night including an amazing continental breakfast.
All of this adds up to an investors dream and one which many should leave behind their misconceptions about hostels and just dive in.
Anything remarkable that comes from all the corners of the world can be termed as news. There has been a rapid influx in the business of news today, and the inception of online news has changed the concept of news today. Well, while defining news, one cannot ignore the term ‘factual’. This means, there should be no variation from the original facts while the news is being interpreted. However, a major controversy that rages in today’s world is whether the news is free from distortion? A lot of personal biases are bound o creep into the news. Now, the question is why?
First of all, the concept of news has changed over the years. News is now regarded as a commodity. There are various sections of audiences, and the news channels and agencies craft the news in such a way, that the target audience accepts them in a favorable manner. There are several parties and influential groups who support the news organizations financially as well as ideologically. The news agencies and media support these parties and frame the news in a palatable and diplomatic way to keep these target audiences pleased. The target audiences may switch to other alternatives if they feel that the media house is not catering their taste.
The next important fact is the policy of the media houses. While a few establishments follow a neutral approach, most of the media houses have a pro-establishment, or an anti-establishment approach. At the end of the day, the outlook of the newspaper depends a lot on the policy of the media house. All the decision making abilities rest completely on the editor, and this makes a large impact on the policy. Opposing viewpoints and rivalries among newspapers and news channels have raged through the ages.
Apart from these factors, advertisers also influence the factuality of news in a big manner. Much of the revenue in media houses are drawn from advertisements. These advertisers have a lot of power in influencing the factuality of the news. For instance, an eminent industry of the country may be the major financial force behind a newspaper, providing revenues in the form of advertisements. In case there is a disaster or cause of public discomfiture due to the callousness of the industry, the newspaper simply ignores the news, or frames it in such a way that it is not on the back foot.
This is one of the most important strategic policies adopted by media houses when they manipulate the news. The same news can be framed or presented in different ways by opposing newspapers. In a simple fight between two political parties, opposing newspapers can frame the news in different ways, each trying to blame the other party.
Keeping the competition and target audiences in mind, each media house has to adopt a policy, either in alliance with a party, or favoring a particular section of people. This has a remarkable effect on the positioning of the news to a neutral person.